Our Story
Hera Fitness - Release Your Inner Goddess
We are a New Zealand designed and owned label with a focus on women empowerment. Owned and operated by myself Natalie, I have two little children keeping me busy and appreciate the challenges of staying active and comfortable in amongst a busy, demanding lifestyle. It's so easy to lose yourself, whether you have children or not, life throws so much at us and I believe staying active is key to staying happy and healthy. Being able to design and sell women's clothes is a real privilege for me. I have worked in the Sports / Health / Leisure industries pretty much my whole working life so I have seen and understand the need and benefits of awesome comfortable, quality clothing. You will find me in comfy activewear most days, whether I'm being active or not and the Hera clothing is a pleasure to wear and represent.
Hera Fitness headquarters is now based on the outskirts of Christchurch in the South Island. We are based amongst the mountains, enjoying the amazing outdoor walking tracks and daytime adventures, where the fresh air and creativity flows, making it the perfect place for an NZ designed and owned active wear label to grow.
Why choose Hera?
-Inclusion; Our vision is to include and empower all NZ women; our leggings come in both short and tall girl lengths, our sizes are currently xxs/6-xxxl/20
-Purpose; Our purpose is to problem solve for you, to include you, to inspire and motivate you, and to create and bring to life what I myself struggle to find in the market (because I cannot be the only one, right?)
-Practicality; Our leggings are all high waisted, our Monarch leggings have pockets deep enough for your phone, our lounge wear track pants have pockets deep enough for both your phone and keys and they ZIP UP!
-Comfort; Speak to anyone who owns any Hera apparel and one of the first things they say is they live in it!
-Affordability is important to us; we have a range of apparel and we also offer both laybuy and afterpay
-Owner operated; we are the designers, the test dummy, the planner, warehouse packer, the clothes tagger, stock taker, the person at the other end of our messages and emails, and sometimes even the photographer or the model!
Get social with us!!!
Instagram - @herafitnessnz
Facebook - Hera Fitness
Our Mission
Our label was created with New Zealand women in mind, we all come in different sizes, both vertically and horizontally so Hera's mission is to cater to us all and make us all feel and look like the beautiful strong women we are! We are dedicated to quality, comfort and affordability for everyone.